⚡️

Book:
“The most basic way to get someone's attention is this: Break a pattern.”

Note:
To grab attention, disrupt the norm. A sudden change in expectations creates curiosity and pulls focus.

🔗

Book:
“The most basic way to make people care is to form an association between something they don’t yet care about and something they do care about.”

Note:
Bridge the gap between what matters to your audience and your message. Make it relatable to create emotional investment.

🎯

Book:
“For creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story.”

Note:
A winning idea is clear, surprising, and grounded in facts. Add emotional impact to make it unforgettable.

✂️

Book:
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

Note:
True mastery comes from simplicity. Eliminate the excess and let the essentials shine.

🧭

Book:
“When people know the desired destination, they’re free to improvise, as needed, in arriving there.”

Note:
Give clear goals, then let creativity flourish. Knowing the destination empowers flexible problem-solving.

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